SmarttNet wanted an exciting way of introducing their upcoming eMarketing conference and to create a little buzz and spectacle along the way. The theme of the event is Formula 1, so I took my inspiration from from that and the fast movements and roaring engines. By transitioning between this audio/visual overload and then the messaging over a simple and dark void, we were really able to enhance the excitement of the motion graphics and the impact of the messaging.

To learn more about the eMarketing 2011 Grand Prix Conference visit emarketingbc.com.