When you need to make an ad for a product that doesn't exist, well, that's the perfect time to get Gloo Studios involved.  We created the Kindle 3 digitally using Maya.  Add the right textures, lighting and camera moves and voila! You've got yourself a perfect replica of something that doesn't exist.

The majority of the FX work for this little diddy is actually that white Nestea van.  You'd never be able to notice it (because the FX are so seamlessly integrated) but that was just a plain white van and we added the Nestea logos all over it. So, even though Collegehumor could have simply decaled a van themselves, it was really more cost effective to have Gloo do it in post.

A lot can happen when rivaling fonts end up on the others turf.  We created all of the visual fx throughout this video.