We decided the best approach for making sure the message got heard was to go with comedy (which you don't usually get with environmental films) and make a light-hearted and fun video to distribute online. From the client providing us with basic research and telling us what they wanted to say, we wrote a script, collected and shot a whole whack of footage, did some animation, through it through the edit suite and mixed it in record time. Most importantly, our clients LOVE IT!