Fidelity

Savings Basics 3D Animation

PROJECT DETAILS

Categories:

Type: Animation
Client: Fidelity Investments
Project: Savings Basics

Description:

Financial investments can be a daunting concept for many of us, so Gloo came up with a series of animated videos that illustrate big ideas in a super casual way. Savings Basics takes the metaphor of a sailboat as your savings compass, and floating buoys representing key milestones along the nautical journey. 3D animation really makes these concepts pop on the page, holding the audience’s interest throughout Fidelity’s educational and important messaging.

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