Type: Full Service Animation Client: Junior Achievement Canada Project: Take a Closer Look
There’s not too much connecting a 15 year old and a 50 year old – but it’s certainly not impossible to speak to them both at the same time.
Junior Achievement’s call-to-action promo video “Take a Closer Look” is a masterful case study of solving the multiple demographics dilemma. 3D animation of a bright classroom setting starts the video off with a bang, drawing links between the non-profit’s work in educating today’s young minds in becoming future leaders. Animated text drive home the brand’s key pillars of Entrepreneurship, Work Readiness, and Financial Literacy.