Junior Achievement

Take a Closer Look Animated Video



Type: Full Service Animation
Client: Junior Achievement Canada
Project: Take a Closer Look


There’s not too much connecting a 15 year old and a 50 year old – but it’s certainly not impossible to speak to them both at the same time.

Junior Achievement’s call-to-action promo video “Take a Closer Look” is a masterful case study of solving the multiple demographics dilemma. 3D animation of a bright classroom setting starts the video off with a bang, drawing links between the non-profit’s work in educating today’s young minds in becoming future leaders. Animated text drive home the brand’s key pillars of Entrepreneurship, Work Readiness, and Financial Literacy.

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