PROJECT DETAILS
Categories:
Type: Animation, Branding
Client: MTV
Product: Music Experiment
Description:
As part of MTV’s new marketing campaign, Gloo designed rotating cube graphics that carry forward the key dates and places of a series of free concerts. This one in particular features hit indie band Empire of the Sun and a bunch of enthusiastic concert-goers. The graphics come back on at the end of the clip, multiple cubes warping and combining to form the logo of the MTV Music Experiment.